McMillan's committee spent the most on yard signs in the quarter, with all those payments ($2,023) going to PF Communications in Indianapolis. Table 1 below shows the distribution of how McMillan's committee spent its money in the first quarter.
Table 1: First-quarter spending by purpose
Purpose
Amount
Percent of total spending
Yard signs
$2,023
32.6%
Yard signs - 4 x 4
$1,436
23.2%
Promotional items - doorhangers
$781
12.6%
Radio advertising
$702
11.3%
Sponsorships
$300
4.8%
T-shirts
$275
4.4%
Social media advertising
$244
3.9%
Walking cards
$240
3.9%
Banners
$153
2.5%
Advertising
$30
0.5%
Design services
$9
0.2%
Table 2 below shows the top 11 largest single expenditures during the quarter.
Table 2: Largest expenses of the first quarter
Recipient
Date
Amount
Purpose
PF Communications
2018-01-08
$2,023
Yard signs
PF Communications
2018-02-20
$1,436
Yard signs - 4 x 4
Vista Print
2018-02-05
$781
Promotional items - doorhangers
Miller Media
2018-03-08
$702
Radio advertising
VFW Riders
2018-03-20
$300
Sponsorships
Star Silkscreen Design, Inc.
2018-02-16
$275
T-shirts
Facebook
2018-01-31
$244
Social media advertising
Vista Print
2018-01-22
$240
Walking cards
Vista Print
2018-01-22
$153
Banners
Facebook
2018-01-02
$30
Advertising
Vista Print
2018-01-22
$9
Design services
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