McMillan's committee spent the most on radio advertising in the quarter, with 48% of this total ($5,367) going to PF Communications in Indianapolis. Table 1 below shows the distribution of how McMillan's committee spent its money in the third quarter.
Table 1: Third-quarter spending by purpose
Purpose
Amount
Percent of total spending
Radio advertising
$11,178
43.5%
Advertising - google/facebook ads
$2,718
10.6%
Advertising - billboards
$2,050
8%
Internet advertising
$1,592
6.2%
Advertising - google display ads
$1,502
5.9%
Signs - 4 x 4
$1,338
5.2%
Fund raising (food)
$1,217
4.7%
Campaign - door hangers
$793
3.1%
Advertising - golf tournament
$468
1.8%
T-shirts
$425
1.7%
Office supplies
$408
1.6%
Fund raising - food - brittany shooting range
$312
1.2%
Campaign - parade - candy
$273
1.1%
Donations
$248
1%
Gasoline
$215
0.8%
Campaign - walk cards
$208
0.8%
Postage - the landing fundraiser
$200
0.8%
Campaign - business cards
$121
0.5%
Postage
$120
0.5%
Postage - ugly mugs
$100
0.4%
Fund raising advertisement
$82
0.3%
Promotional items - parade candy
$41
0.2%
Fund raising - supplies
$37
0.1%
Campaign - candy
$35
0.1%
Table 2 below shows the top 25 largest single expenditures during the quarter.
Table 2: Largest expenses of the third quarter
Recipient
Date
Amount
Purpose
Miller Media Group
2018-08-31
$3,016
Radio advertising
PF Communications
2018-09-17
$2,910
Radio advertising
PF Communications
2018-09-17
$2,718
Advertising - google/facebook ads
WSMI Radio
2018-07-03
$2,466
Radio advertising
PF Communications
2018-09-04
$2,456
Radio advertising
Lamar Advertising
2018-08-01
$2,050
Advertising - billboards
PF Communications
2018-08-13
$1,592
Internet advertising
PF Communications
2018-08-13
$1,502
Advertising - google display ads
PF Communications
2018-08-22
$1,338
Signs - 4 x 4
Vista Print
2018-08-24
$793
Campaign - door hangers
Lakeshore Golf Course
2018-09-02
$468
Advertising - golf tournament
Sage House
2018-07-10
$438
Fund raising (food)
Office Depot
2018-09-04
$336
Office supplies
Miller Media Group
2018-07-29
$329
Radio advertising
Reno's
2018-07-31
$317
Fund raising (food)
THS Sports Boosters
2018-07-11
$248
Donations
FEMA L & L Food Services
2018-08-08
$241
Fund raising - food - brittany shooting range
Canton Inn
2018-08-31
$237
Fund raising (food)
Friar Tuck
2018-07-31
$224
Fund raising (food)
Star Silkscreen Design, Inc.
2018-08-31
$222
T-shirts
Shelley Grigoroff
2018-08-21
$215
Gasoline
PS Printing
2018-07-31
$208
Campaign - walk cards
Star Silkscreen Design, Inc.
2018-07-21
$203
T-shirts
U.S Postmaster
2018-07-25
$200
Postage - the landing fundraiser
PS Printing
2018-07-31
$121
Campaign - business cards
Alerts Sign-up